My mind is like a movie theater without walls. One happy scene is playing out in one corner, a serious dialogue is happening in a different corner, and the Lord of the Rings battle music threatens to drown everything out. It’s a bit noisy up there. As someone who lives in her mind, as opposed…
A Series of Fortunate Events
On May 1 I started a new position as the assistant director for marketing and communications at Oregon State University’s College of Public Health and Human Sciences. It’s a mouthful. I know. Leading up to my start date I felt waves of excitement, disbelief, and imposter syndrome. How the heck did I get so lucky?!…
How to Use the PESO Model for Health and Fitness PR
A stand-alone social media campaign or email blast may seem effective on the surface, but if you’re after long-term success you need a different approach. These one-shot health and fitness PR tactics will not win you the game. You need a strategy that ensures all your digital marketing tactics are aligned. When your efforts are…
Changing the Dialogue with Health and Fitness PR Messaging
In 1987, Congress declared March as National Women’s History Month. That same year, Jean Kilbourne presented a lecture titled “Still Killing Us Softly – Advertising’s Image of Women.” This was an extension of her original lecture, which was turned into a documentary in 1979. The documentary has since been updated four times. Her main message…
5 Life Lessons from Yoga Class
For the past few weeks, I’ve been hitting the yoga mat at Willamette Valley Power Yoga. It’s been a minute since I’ve been in a hot yoga studio and I am loving every second. As a capital Type-A personality, I go to yoga to give myself permission to take it down a notch. This isn’t…
Meaningful Media of 2017
Have you ever read something that shakes you to the core? So much so that you have to pause and let your bones settle? Last year I shared the messages and media that shook me up and left a mark on my soul. I enjoyed reflecting on the messages and loved reading your responses, so…
Passion Planner Review: An Accountability Partner
I have a deep love affair with my Passion Planner. It started on a fall afternoon during a public relations association meeting. My friend whipped out a trial printable version and I had to know more. I printed out a few copies of the weekly trial and gave it a test run. After one week,…
Celebrating Eight Years of True Friendship in Chicago
Chicago recently soared to the top of my travel list for a long weekend trip. While video chatting with my two dear friends, we decided our two-year hiatus must be broken. It was time to get a reunion trip on the books! Myself in Oregon, one in Minnesota, and the other in Maine, we decided…
How To Scare Visitors Away from Your Website
Happy Halloween! Since All Hallows’ Eve is upon us, I’d thought I’d have some fun with a Halloween themed post. While your website isn’t likely to give people nightmares, the web design decisions you make can scare them away. You don’t want to be the haunted website that all the kids avoid. You want to…
My Five Favorite Places to Visit in Florence, Italy
When October rolls around, my heart starts aching for Italy. Eight years ago, I lived in Florence during a study abroad opportunity. Two years ago, I returned with my husband and parents. Now, I’m scheming my return trip. Italy has always captured my imagination. As a middle schooler, I’d visit the public library and type…